strategy
Reverse implied odds
The money you stand to lose on later streets when you make your hand but the opponent makes a better one. Hands that make second-best hands — weak flushes, low straights, dominated top pairs — suffer from it.
Example. A player calls a raise with Q-8 suited, flops top pair with a queen, and pays off three streets to A-Q — classic reverse implied odds.
Reverse implied odds are the reason 'hitting' is not always good news. Calling with K♠3♠ and flopping a flush is dangerous when a higher flush is possible and the opponent plays big pots. It also explains why dominated hands like K-J are trouble against tight raisers: when you flop top pair, they often have you out-kicked.